Strategy and positioning
Let's lay the right foundations for your project together
Before investing your time and energy in development, let's take the time to validate that your project is based on solid foundations. We support you to understand your market, identify opportunities and build a positioning that really suits you.
Expertise
Starting off on the right foot, with total peace of mind
Start a project around a active ingredient or dietary supplement requires a significant investment: time, energy, financial resources. It is normal to want to make sure that this investment makes sense before fully launching.
A well-conducted strategic study is your compass. It sheds light on the viability of your project, reveals the spaces available on the market, helps you understand who your competitors really are, and above all, it guides you to what will make you unique. No random intuitions, but factual and reassuring analyses.
At Irisco, we create synthetic deliverables that can be used immediately. We analyze what really matters to you and give you clear, concrete recommendations to move forward with confidence.
Services
What we bring you in concrete terms
Market studies & benchmarks
Do you need to better understand a trend? To analyze a health segment? To identify the actors that matter? We explore your market in depth: numbers, trends, competition, prices, product compositions. You receive a clear and structured vision that allows you to make the right decisions.
Definition of positioning
We support you to find your right place on the market. What target to hit? What promise to embody? What arguments should we highlight? Together, we build a positioning that genuinely sets you apart, not a generic discourse.
Portfolio & product audit
Perhaps your current line-up deserves an outside look. We analyze your products carefully, identify what works well and what could be improved, and then we offer you concrete ways to evolve.
Looking for partnerships
Finding the right partners — distributors, manufacturers, laboratories — can be long and tedious. Thanks to our network, we quickly identify the actors relevant to your project and facilitate contacts.
Approach
How we support you
Listening and framing
We always start by taking the time to really listen to you. Your needs, your goals, your context: each project has its own challenges, and we adapt our support accordingly.
Research
We collect all the relevant data for you: sectoral databases, competitive intelligence, scientific publications, field interviews if necessary. We manage all the collection for you.
Analysis
We digest all this information for you and clearly identify the opportunities to take advantage of and the points of vigilance. Only the essentials, what really matters.
Recommendations
We give you a report with concrete recommendations that can be directly used. You know exactly what to do next and why. In all clarity.
For whom
When can we help you?
You are about to launch a new ingredient or product
Before fully investing, let's validate together that the market is there and that your positioning will allow you to stand out.
You are considering repositioning your offer
Could your current offer perform better? Strategic analysis can reveal what can be adjusted to get back on the right foot.
You want to explore new territories
Export, new distribution channel, new target: we analyze with you the opportunities and specificities of each new market.
Working with experts
Ready to make your project grow?
Whether you have an emerging idea or a well-advanced project, let's take the time to discuss. We listen, we analyze, and we offer you the support that really suits you.
Make an appointment
Our customers
They trust us
More than 90 projects successfully supported since 2019
Testimonials
The experience of our customers
We called on Marion for two market studies. The work delivered has always been satisfactory and of high quality. Marion is available and attentive, gives regular feedback on her progress with the mission, which is very valuable, and communicates on her needs and ideas. Regarding the rendering, nothing to say, it is qualitative, well presented, pleasant to read. We also discuss its recommendations. Top!
claire
Supplier of natural marine ingredients
“Marion was an integral and key member of the team on this project, which at this stage resulted in the preparation of the launch of a new line of products developed at
from an innovative ingredient.”
Giles
In&Out wellness brand
We appreciated the analysis provided by Marion, and the deliverables provided served as a basis for the positioning of the new products.
Arnaud
Dietary supplement brand
Our expertise
Our other areas of support
Innovation & development
Once your strategy is in place, we support you in the concrete development of your product.
Scientific objectification
We help you build the scientific evidence that will give credibility to your innovation.
Marketing & communication
We give visibility to your product with communication that is both rigorous and accessible.
Let's talk about your project together
Do you want to make sure that your project has a solid foundation before going any further? Or adjust a positioning that could better represent you? Let's take the time to discuss it. We analyze your situation carefully and offer you the support that really suits you.
