Marketing and communication
Let's tell the story of your innovation together
You have developed an innovative product, let's give it the visibility it deserves. We translate your science into clear and impactful messages, without losing rigor or accessibility.
Expertise
Because your innovation deserves to be well told
You have invested time and energy in developing your product. It is solid, documented, innovative. But when it comes time to present it, the difficulty arises: how to make science accessible while maintaining its depth? How to convince with accuracy and authenticity? How do you create desire while remaining credible? And above all, how do you navigate regulatory constraints while unlocking the full potential of your message?
In nutraceuticals, the balance is delicate: too technical, you lose your audience. Oversimplified, you lose credibility. If you are too assertive, you are going beyond the authorized regulatory framework. You have to speak science clearly, be precise while remaining engaging, seduce while respecting the rules.
At Irisco, we master this complex balance. We translate your science into clear and impactful messages, while ensuring compliance with the regulatory framework. From branding to the creation of all your supports, we take care to present your innovation at its true value. You keep your authenticity, we give it the right words to shine in full compliance.
Services
What we create for you
Branding & visual identity
We create or redesign your visual identity to make it really look like you. Logo, graphic charter, brand identity: we build a coherent image that embodies your values and speaks to your target audience.
Product launch
We orchestrate your launch from start to finish. Marketing strategy, communication plan, coordination with your teams: every detail is designed to maximize impact.
Design of communication media
Brochures, white papers, sales presentations, websites, videos: we create all the materials you need. Careful design, rigorous content, clear message. Your tools become real levers of conviction.
Scientific communication
We make your scientific data accessible while maintaining its integrity. Translating clinical studies, educational infographics, popularized articles: we transform complexity into clarity
Approach
How we work with you
Brief and immersion
We start by taking the time to listen to you. Your product, your positioning, your targets, your goals: the more we know your context, the more accurate our communication will be.
Communication strategy
Together, we define the key messages, the priority supports and the deployment schedule. Strategy first, always.
Selection of scientific data
We identify the most relevant scientific and marketing information to highlight. The essentials, only what hits the mark.
Creation of supports
Our creative teams design your supports with attention. Modern design, structured content, validation at every important stage.
Delivery & support
We give you all the source files and support you in the deployment. You leave on your own, but you know that we are still available.
For whom
You need us if...
You are an ingredient supplier
You need to convince laboratories to reference you. Technical brochures, white papers, presentations: we create materials that reassure and inspire people.
You are launching a brand or a range
You are creating something new and you need a coherent universe. Branding, website, launch materials: we build your brand identity.
Your image deserves an update
Your communication must evolve to fully reflect your current positioning. Redesign of your identity, new supports: we help you regain your rightful place.
Working with experts
Ready to make your project grow?
Whether you have an emerging idea or a well-advanced project, let's take the time to discuss. We listen, we analyze, and we offer you the support that really suits you.
Make an appointment
Our customers
They trust us
More than 90 projects successfully supported since 2019
Customer testimonial
The return of our customers
I would say that the main strengths are: reactivity, adaptability, ability to listen, strength of proposal coupled with great expertise in several fields and a talented graphic designer.
Asdjad
Supplier of objective ingredients
IRISCO is a real ally in understanding our needs and helping us popularize the science of our ingredients. We have found a key partner in the construction and implementation of our innovation plan.
thomas
Supplier of objective ingredients
Through its unique ability to combine scientific and marketing expertise, Irisco has been able to transform our ambitions into commercial successes. His professionalism and his
experience were invaluable assets in supporting us in the launch of our ingredient brand.
Clement
Dr Paul Lohmann
Our expertise
The steps that precede
Strategy & positioning
Before communicating, let's make sure that your positioning is clear and differentiating.
Innovation & development
Do you have a product to finalize before launching it? We manage its development with you.
Scientific objectification
Do you want to communicate solid evidence of effectiveness? Let's build them together first.
Let's talk about your communication
You are launching a product, you are redesigning your identity, do you need supports that really look like you? Let's take the time to discuss it. We analyze your needs and build a communication that does justice to your innovation.
